Full Stack Digital Marketing

Course Structure:

• Fundamentals of Digital Marketing: Get grounded in the core concepts, including the digital marketing landscape, various online platforms, and essential marketing technologies.
• Search Engine Optimization (SEO): Learn how to optimize your website for search engines like Google, making it more visible to potential customers searching for relevant keywords.
• Search Engine Marketing (SEM): Dive into paid advertising strategies using platforms like Google Ads. You’ll explore keyword research, campaign creation, and budget management for effective PPC (Pay-Per-Click) advertising.
• Social Media Marketing: Master the art of connecting with your audience on popular social media platforms like Facebook, Instagram, and Twitter. Develop engaging content, build brand communities, and leverage social media advertising for targeted reach.
• Content Marketing: Unleash the power of content creation! Learn how to craft high-quality content (blogs, articles, videos) that informs, educates, and resonates with your target audience.
• Email Marketing: Discover the art of building email lists, crafting compelling email campaigns, and nurturing leads through targeted email communication.
• Web Analytics: Learn how to measure your digital marketing efforts using analytics tools like Google Analytics. Interpret data to understand campaign performance, identify areas for improvement, and optimize your strategies for maximum impact.
• Digital Media Buying & Planning: Gain insights into how to effectively purchase advertising space across various digital channels, ensuring you reach the right audience at the right time.